The XR & Metaverse Fair Tokyo, Japan’s largest trade show dedicated to augmented reality (AR), mixed reality (MR), virtual reality (VR), and metaverse technologies organized by RX Japan Ltd., is scheduled to take place from November 20 to November 22, 2024.

Held at the Makuhari Messe, this biannual event is expected to attract industry professionals from various sectors to showcase and explore the latest developments in immersive and extended reality technologies.

Companies from across the globe are invited to participate, with exhibitor applications now open for the November edition, as well as the July 2025 event.

What is XR & Metaverse Fair Tokyo?

XR & Metaverse Fair Tokyo is a large-scale B2B exhibition dedicated to showcasing the latest advancements in augmented reality (AR), mixed reality (MR), virtual reality (VR), and Metaverse-related technologies.

The event serves as a key platform for companies looking to engage with Japan’s expanding market for immersive technologies. It brings together a diverse range of industries, including entertainment, manufacturing, marketing, and more, allowing participants to demonstrate their innovations to a highly focused audience.

Held twice a year, the fair attracts both local and international companies interested in entering or expanding within the Japanese market. The November 2024 edition will run in parallel with other tech exhibitions, such as NexTech Week and CONTENT TOKYO, offering additional opportunities for cross-industry networking.

Why Exhibit at XR & Metaverse Fair Tokyo?

Exhibiting at XR & Metaverse Fair Tokyo provides businesses with direct access to key players in Japan’s growing XR and Metaverse industries. It offers an opportunity to engage with potential buyers, investors, and industry leaders, facilitating connections that can lead to new partnerships and business growth.

Additionally, the event’s co-location with other major tech exhibitions creates a unique environment for cross-industry engagement, potentially opening doors to more collaborations.

Visitor registration is now open, with free general visitor badges available, as well as VIP Visitor Tickets for qualified professionals in managerial roles or higher.

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